The Novel Planner – Brand and Website Launch

Unveiling our unique new look for The Novel Planner, our latest addition to the Doodle Dog brand family. We gave this newly established wedding planner a fresh look befitting her distinct personality. With a brush calligraphy feel, the new logo is the perfect balance of relaxed elegance.

We extended the logo to several brand applications, including The Novel Planner’s new letterhead and business cards. Of course, we brought this distinct brand personality to the big screen as well. A unique collage-style homepage layout lets beautiful photography shine and brand personality come through. The additional pages continue the same feel, using brand elements to craft a cohesive online experience. We kept clean fonts to complement the brush script logo, creating a sophisticated feel for the overall site.


It’s always a pleasure for us to work with clients who are launching their brand for the very first time! We can’t wait to see how The Novel Planner hits the ground running with her new sophisticated but fun logo, brand elements, and website.

Inspiration Board Image Credits:,,,

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