Branding for Small Businesses

We love branding for small businesses like Warp and Weft, an upholstery specialist, who we helped to launch their business on the right foot with a modern icon logo design and custom patterns.

Introducing our latest branding project, a brand board and logo design for Warp and Weft, an upholstery specialist that balances luxe sophistication with a touch of boho vibes. Warp and Weft is a perfect example of why we love branding for small businesses; partnering with this brand from the ground up allows Warp and Weft to launch and attract investors with a memorable, professional look guaranteed to start their business on the right foot.

Warp and Weft draws its name from the fibers that criss-cross to form a woven pattern. Owner Mary Claire also loved the idea of an animal-inspired icon. We combined the best of both worlds by interweaving two fish into a branded icon as part of Warp and Weft’s new logo.

The mood board draws inspiration from textiles, textures, and patterns. It also features one of our favorite color schemes: cool blue tones, complemented by warm copper metallics. We have a feeling you’re going to love this modern design!

Like what you see? Check out more of our branding for small businesses here!